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Field Marketing Manager, ASEAN

Job ID: R0144170 Location: Singapore, , Singapore
Regular Employment, Full time
Location: Singapore, Singapore

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Thales established its presence in Singapore in 1973 to support the expansion of aerospace-related activities in the Asia-Pacific region. Throughout the last four decades, the company grew from strength to strength and is today involved in the primary businesses of Aerospace (including Air Traffic Management), Defence & Security, Ground Transportation and Digital Identity & Security. Thales today employs over 2,100 people in Singapore across all its business areas.


As a Field Marketing Manager, you are accountable for:

  • Strategically develop the ASEAN GO To Market plans with sales and channel regional representation
  • Localisation  - define the strategic approach to localized assets and communications including nurture and digital programmes, if required.
  • Online – corporate websites are developed and SEO optimized in-line with key search terminology for the region, developing additional local pages, landing experiences and promotions based on market requirements such as compliance mandates, if required.
  • Digital –defining and executing a digital programme which adds value to the strategic approach of the region, such as programmatic retargeting, awareness, multi touch engagements, webcasts
  • Channel engagement: working with the Channel Account managers and identified partners to plan and proactively create demand generation campaigns (e.g., telemarketing, e-mail, direct mail, seminars, advertising) and integration approaches with the core technology partners
  • Events: plan and execute both strategic C’level events plus core tradeshows in region
  • Develop and implement vertical demand generation campaigns focused on the core verticals identified for the regions.
  • Work with Marketing and Sales Operations to measure, understand and refine activity and data segmentation utilising systems including DOMO, and Pardot in support leads, pipeline, revenue and awareness goals


  • 7+ years of experience in relevant marketing activities for enterprise software companies
  • 7+ years of experience in Field Marketing for B2B software or technology company, with proven ability to deliver consistently strong measurable results
  • Experience in developing emergent markets ideally within the ASEAN region
  • Security, Storage or Networking Industry Experience required
  •, Pardot or DOMO experience highly desirable
  • Strong copy writing and editing skills
  • Highly proficient with Excel and other MS Office software applications.
  • Excellent organizational skills with the ability to run multiple projects and meet deadlines
  • Undergraduate degree, MA an advantage
  • Creative, high energy, innovative, proactive, and resourceful
  • International business travels are required
  • Language Skills: Fluent in English and Mandarin

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!

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About our location

Singapore, Singapore