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Marketing Campaign and Program Manager

Job ID: R0106177 Location: Austin, Texas, United States of America
Regular Employment, Full time
Location: Austin, United States of America

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.


We are currently looking for a Marketing Campaign and Program Manager to join our team in Austin, TX!


  • As the Americas Field Marketing Campaign and Program Manager, you will work closely with the Product Marketing and Corporate Marketing teams to develop and execute programs and campaigns that drive pipeline for the America Sales region.

  • This role will understand the strategies of both the Americas Data Protection and Access Management Sales teams and ensure we align the Field Marketing programs so that we are both acquiring net new leads and nurturing existing leads.

  • Additionally, this person will work with Americas Marketing Operations to track and report on the ROI of the Americas Field Marketing Programs and Campaigns, as well as the performance of corporate programs within the Americas region.

  • You will deliver marketing programs to drive pipeline growth and customer loyalty for the Americas Sales Team.

  • You will align with Sales leadership to understand the market trends in the region and customize programs as needed.

  • You will communicate regional and vertical trends to the Director of Field Marketing to modify overall strategy, messaging, and content. 

  • You will identify other programs or processes to enable customer success and support account expansion/ cross-sell/ upsell.

  • You will track program results, measuring program success, and reporting metrics via SFDC and present to regional sales and marketing team.

  • You will manage and balance regional field marketing budget and spend, and work with your counterparts in Americas Field Marketing to direct funding into relevant programs and campaigns.

Required Skills and Experience:

  • We are looking for someone with 5+ years of experience in marketing/business development in a technology-based organization, with specific experience in developing and executing successful lead generation and lead nurture programs and campaigns.

  • To do this job, you must have a passion for monitoring and reporting on key metrics and pivoting market plans based on results.

  • You should have experience developing regional plans to support account-based and target account marketing; the ability to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts) and delivery mechanisms (emails, call downs, and direct mail); drive to work directly with sales managers to generate pipeline and grow business; ability to influence others cross-functionally; proven success in executing demand generation programs to accelerate sales and with a quantifiable ROI

  • Bachelor’s degree in Marketing, Business, or other relevant field of study

Preferred Skills:

  • 5+ years of experience  with account based marketing software such as MRP, Techtarget Priority Engineer

  • 5+ years of experience with Salesforce and strong reporting knowledge within Salesforce

  • Previous experience within enterprise security or cybersecurity is preferred.

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!

Thales champions inclusion and we believe diversity strengthens the fabric of our culture. We are an Equal Opportunity Employer/AA/Minorities/Females/Veterans/Disabled.

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For United States Candidates

Thales is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, age or any other characteristic protected by law. Please read Thales Equal Opportunity Policy Statement. Please read our Pay Transparency Policy Statement.

For more information about your rights as an applicant, please review EEO is the Law and EEO is the Law Supplement or EEO is the Law (Spanish) and EEO is the Law Supplement (Spanish).

If you need an accommodation or assistance in order to apply for a position with Thales, please call Human Resources at 1-833-676-3700 or email us at

Thales is an E-Verify employer - learn more here.

About our location

Austin, United States of America

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